PR Maven Amy Stanton
With a background in traditional marketing and deep experience in building brands for women, Amy Stanton has a unique perspective on the women’s landscape, the role of femininity in personal and professional lives, and the impact that unleashing our true feminine power can have on happiness. In 2006, Amy founded Stanton & Company, a PR and Marketing agency with a focus on brands created for and by women, with a passion for promoting and building positive female role models and messaging for women. Before founding Stanton & Company, Amy served as the first-ever CMO for Martha Stewart Living Omnimedia and was the head of marketing and communications for NYC2012, New York’s Olympic bid.
Together with Catherine Connors, Amy has also recently published a book called 'The Feminine Revolution' which challenges outdated perceptions that femininity and displaying feminine traits such as emotionality, vulnerability and being nurturing is considered weak. In the book, the authors provide examples of how you can unleash your femininity, against the conventional grain, and willingly “Flirt Freely,” “Be Agreeable,” “Apologize,” “Show Your Weakness,” and “Be Romantic.” Every woman will define femininity in her own way—the book includes quotes from fashion designers, athletes, executives, chefs, and first ladies to this effect.
The book's forward is written by volleyball player and TV personality, Gabby Reece and includes an impressive roster of interviews including, Cindy Crawford, Paula Abdul, Chloe x Halle, Jordyn Wieber, Cat Cora, Justin Baldoni and more.