Primally Pure

Share your story of how your brand came to be

When Primally Pure's CEO + Founder, Bethany McDaniel's family spontaneously started a farm, it got her started on a path of cleaning up her lifestyle – and skincare was a huge part of that. She had dealt with acne, rosacea and other random skin problems for years, and began making natural alternatives to the toxic products she had been using since her teenage years with little to no success. Within only a few short weeks, Bethany observed a noticeable difference in the health and appearance of her skin. The further she strayed from conventional products over the next several months, the better her skin looked and felt. She was sold on natural skincare and wanted the rest of the world to experience the same benefits that she did! Enter, Primally Pure!

What does beauty mean to you?

Beauty goes much deeper than simply skincare. Beauty is caring for oneself and others while cherishing and nurturing the gift of life we've all been given. We strive to cultivate/lead/live our lives in the same way we create our skincare: infused with simplicity, integrity and beauty

What are you daily beauty rituals?

We believe in daily baths, taking time to establish a good-for-the-soul morning routine, spending time in the great outdoors and giving back + serving others!

What current projects are you working on?

We have a few exciting product launches in 2019 as well as designing + launching a non-toxic concept spa!

June Farahan