Divine products from a divine woman. Danielle Cuccio is a dynamic entrepreneur, esthetician and founder of Cuccio Somatology, a line you need to get your hands on. Learn more about her story and the beauty routines that will inspire you.
Share your story of how your brand came to be
As a private yoga instructor to celebrities and corporate business clients in one of the world’s busiest cities, Los Angeles, CA, Danielle Cuccio knows a lot about the importance of searching for a calm, clear space amidst a turmoil of ‘busyness’. After graduating from UCLA and being a Licensed Esthetician in the Skincare Industry, Danielle Cuccio chose an alternative path to her initial career in skincare—influenced by her earliest entrepreneurial experiences in her parents’ successful nail manufacturing business—because it failed to ignite her passion for inner as well as outer beauty. Yoga was the key to her future. When she started practicing it, she noticed that her fellow classmates were “walking out of classes with a glow that no facial could ever give”. Danielle Cuccio had found her path. After working towards her teacher’s license, she started teaching, and was soon giving private sessions to top celebrities and corporate clients in LA.
“I realized that my fellow yogis were walking out of classes with a glow that no facial could ever give…” It was merely the foundation of a broader yoga-based business: the Cuccio brand was born out of the relaxing experience she created for her clients. Since 2011, she has been bringing her healthy living tips, yoga exercises and recipes to a much wider audience with her health blog, The Beauty Blender, and she also spent around two years liaising with top chemists in California, before launching her business Cuccio Somatology in 2016.
What does beauty mean to you?
Beauty comes from within; it's something that is achieved from the inside out. Beauty is about your daily lifestyle: what you eat, how much water you drink, the products you use, the thoughts you tell yourself, how you feel in your own skin...
What are you daily beauty rituals?
Using products that are CLEAN and naturally made that also make me feel good. I also start every single day with a probiotic to get my digestive system in the best shape. I exfoliate my skin 3x a week using a gentle microdermabrasion exfoliant. AND BATHS, I take a bath daily using Cuccio's DETOX BATH or MILK BATHS.
What current projects are you working on?
We have some big things planned for 2019! We are launching 3 new products that are all natural and different than any other product currently on the market.